Red Bull Cliff Diving
Possum Kingdom Lake, Texas
Red Bull Cliff Diving
Possum Kingdom Lake, Texas
Red Bull Cliff Diving
Possum Kingdom Lake, Texas
Task
Establish the Red Bull Cliff Diving World Series in a new U.S. market after 3 years in Boston, while elevating the sport to the level of national conversation.
Strategy
Utilize the tour’s elite athletes to tell the story of one of the world’s most daring and graceful sports. Move cliff diving beyond spectacle and position the sport as a serious athletic discipline worthy of the world stage.
Press
“These Mid-Eclipse Cliff Diving Photos Make Your Viewing Party Look Lazy”
“Despite being the most decorated cliff diver in the world, Gary Hunt is not immune to the fear that comes from jumping off a platform nine stories above the water”
Results
After three straight years of outstanding competition, the Red Bull Cliff Diving World Series Texas stop has been featured on national morning shows, tier 1 lifestyle media, as well as every major media outlet in the Dallas-Fort Worth market garnering hundreds of millions of media impressions. The sport is now being considered for future Olympic games.
Looking to elevate your event? Let’s dive in